News & Events

Social Media Platforms Your Business Should Use

April 28 2017 | By Helen Baginska

Social Media is one of the most effective ways to engage your existing and potential clients.  Over 70% of the population in North America over the age of 13 use at least one social media platform. Building up your online presence step by step every single day will help you get ahead of your competition and build your brand’s reputation. Millennials have surpassed Baby Boomers as the largest living generation in North America and they will soon become a generation with major spending power. We are talking about those consumers that are plugged into their smartphones, tablets and smartwatches pretty much 24/7. Let’s go over a few tips on how to make your business’s social media strategy a success.

Different social media platforms are used for different purposes and reach different demographics. Let’s have a look at the most commonly used ones where your business should be present.

Facebook (FB) is the largest social network in the world and  has over 1 billion monthly active users with 231 million monthly active users in the U.S. and Canada. Over 60% of these users check their FB accounts on a daily basis. With FB’s advertising platform you can easily target your audience as it helps you to narrow your efforts down by locations, interests and so on.

YouTube is the second most popular platform in North America as per statista.  It’s not surprising at all as viral videosare a big part of the morning coffee conversations in every office in the U.S. and Canada. Use YouTube to your advantage! Create and post explainer videos, product overviews, and industry analytics. Many people prefer to watch a short video rather than read a lengthy article. 

Instagram is the second most popular visual social media platforms launched back in 2010. They have around 70 million users in North America. Instagram can work for your business if you are able to supply high quality visual content on a regular basis. Consistency means a lot when it comes to growing your Instagram follower base.

LinkedIn is a platform used to grow your professional social network. LinkedIn is great for sharing industry news, latest trends, interviews of market influencers and group discussions.  

 

 

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