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27/12/2011 -
A recent survey by consulting firm KPMG found roughly half of finance and technology industry executives expect mobile payment services and devices to be mainstream by 2013. Whether or not that forecast holds true, 2012 is not likely to be the year of mass market adoption.The main barrier to adoption has been a combination of the need for operators to modify their business models and the sheer number of players involved in mobile payment technology (mobile service, handset manufacturers, credit card processing, banking, app development, etc.)
"There has been progress, but not as much as people had hoped for," said John Devlin, group director at market research company ABI Research, according to IDG News. "We now also have a number of handsets with [near-field communications], albeit a small number, and not as many as people were saying there would be at the start of the year."
However, a number of important m-commerce projects are expected to emerge next year. While the joint venture from AT&T, T-Mobile and Verizon (dubbed "Isis") will gather footing, related product launches from the likes of Apple and Google may also occur.
