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29/09/2011 -
Mobile payment: It's been discussed for years now. But when will the markets finally see a grand shift toward adoption? What do consumers and business gurus need to pass the hump and reach critical mass?Well, according to a number of analysts, tech leaders and finance insiders are looking to 2012 as that year. A group of experts assembled at GigaOM's Mobilize 2011 conference in San Francisco recently asserted that the mobile payments industry will look vastly different by this time in 2012.
"We think 2012 will be a transitional year for mobile payments," ZD Net quotes Brad Greene, a senior business leader at Visa, as saying. "What we mean by that is that it will finally be the year to move beyond pilots and trials into real, full-blown commercial deployments."
The transition, one could argue, has been radically slower than other disruptive technologies of recent years - such as smartphones, social media, QR codes and mobile apps. But that's due to widespread uncertainty over ideal host technologies, as well as the substantial upfront investment of near field communications.
