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Industry News

Alliance Data partners with fashion retailer to launch private label credit card

By Lauren Lindberg

28/02/2011 - The Alliance Data Systems Corporation, a loyalty and marketing solutions company, recently announced that it has begun a long-term partnership with fashion retailer J.Jill.

J.Jill, headquartered in Quincy, Massachusetts, enlisted Alliance Data as its private label credit card service provider, including account acquisition and activation, receivables funding, card authorization, private label credit card issuance, statement generation, remittance processing, customer service functions and marketing services. J.Jill customers can acquire a store credit card to use at point-of-sale terminals and access exclusive member benefits.

"With our extensive cross-channel retail expertise, combined with our unique ability to leverage consumer insights to drive profitability, we're fully prepared to deliver an advanced credit and marketing solution for J.Jill," said Ivan Szeftel, president of retail services for Alliance Data.

Hilary Chasin, chief marketing officer at J.Jill, hopes the private label credit card program will help meet its customers' needs and create an easy shopping experience. With a J.Jill credit card, consumers receive a 10 percent discount on the first card purchase and 5 percent off of every additional purchase.

Alliance Data also purchased J.Jill existing private label credit card accounts - a moderate size portfolio in the $50 million range.  

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