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26/10/2011 -
Perhaps reflecting the evolving nature of the mobile commerce sector, consumers continue to prefer convenient and innovative payment procedures - that's the reason demand for mobile banking and payment services has been rising.The same goes for other payment forms - consumers demand integrated systems that offer mobile, credit, debit and cash options.
According to a survey released this week by Plimus, two in three consumers are comfortable tying their credit card or other financial data to a social media identity. Additionally, nearly half of respondents claimed they would increase their spending on goods and services under such a convenience.
Finally, 87 percent of respondents point to convenience during payment processing as the most important factor for them.
This has profound implications for mobile commerce, as smartphones and tablets continue to find ways to merge the seemingly distinct venues of social media and baking/financial transactions.
"Shoppers are demanding efficiency and speed while shopping," said Charlie Born, vice president of marketing at Plimus. "Streamlining the checkout process is essential to achieving this. Similarly, social networks have become a force in ecommerce, with consumers spending more time than ever before on these sites.
