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01/02/2010 -
In a positive indication of the health of the credit card processing industry, direct mail credit card offers reversed a three-year decline to post growth in the fourth quarter of 2009, Mintel Comperemedia recently reported. The U.S.-based direct marketing competitive intelligence firm found that credit card direct mail volume increased by 47 percent from the third quarter to the fourth quarter, in a trend that likely extends to Canada and other similar payment processing markets.
"Credit card direct mail volume leveled out mid-last year and finally, in the last quarter of 2009, we saw the long-awaited increase in card offers for consumers," said Andrew Davidson, senior vice president of Mintel Comperemedia. "More direct marketing is an excellent sign for the economy, because it shows issuers gaining confidence and taking a more positive outlook towards gaining new cardholders and reducing delinquencies."
As more consumers take advantage of these promotional credit card offers, businesses with merchant accounts may see a spike in their credit card processing activity. Merchants are therefore encouraged to ensure their POS terminals are secure and up-to-date.
