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Industry News

Goldman Sachs: Debit, prepaid cards to drive electronic payment processing popularity

By Lauren Lindberg

30/10/2009 - As the credit crunch wears on, debit cards and other non-credit electronic payment options are expected to grab some of the payment processing market share that credit cards leave behind, according to a recent forecast from Goldman Sachs.

The company projected that non-credit card options- such as debit and prepaid cards - will drive electronic payments to 42.3 percent market share of worldwide personal consumption expenditures by 2012, Digital Transactions reported. The market share for electronic payment processing transactions currently lies at 35 percent.

"We've heard from our contacts that the biggest demand is in non-credit card products, and this has been the case for the past 12 months or so," Goldman analyst John Williams told the news provider.

The company noted that the credit crunch has largely been responsible for this shift to alternate payment processing options, as it became more difficult for consumers and businesses to qualify for a credit card.

Merchants should be advised that this shift toward non-credit card payment options makes it even more important to have POS terminals that accept multiple forms of electronic payments, such as debit and prepaid cards.ADNFCR-2514-ID-19434460-ADNFCR

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