Industry News

Local business can cash in with gift card payment processing

By Louis Georgakakis

19/06/2012 - Businesses that invest in point-of-sale terminals capable of conducting gift card payment processing might be able to boost sales with the help of the SoMoLo movement. It stands for social mobile and local, and revolves around the trend in which consumers are increasingly interested in sharing experiences through social networks and using mobile devices to receive targeted information and buy goods locally.

To promote consumers' access to products and services within their communities, was recently launched.

"Consumers should be able to shop locally when they are buying gift cards online, and now they can," said Sarah Miller, marketing director at "We're connecting small businesses with their biggest fans … If your friend across the country loves a certain restaurant in his hometown, we make it easy for you to give him a gift card from that restaurant."

This kind of availability could provide small, local businesses with a significant revenue stream since gift card spending has increased 6 percent year-over-year since 2005, according to findings from The Tower Group. By 2014, the gift card market is expected to reach $11 billion in sales, and continue growing until it exceeds $200 billion by 2021.

To capitalize on theses sales opportunities, retailers can expand their merchant accounts to facilitate gift card sales in addition to credit and debit card processing. 

Related News - Credit Card Processing

GlobalOne Sponsors the First Ever Montreal TechCrunch Pitch-Off and Meetup


GlobalOne, a division of Pivotal Payments, is proud to support the startup community and sponsor Montreal's first TechCrunch Pitch-Off and Meetup. This popular event will make its long-awaited debut in the “City of Saints” this Wednesday, April 1st at the Société des Arts Technologiques (SAT).

Full Article

Pivotal Payments at TRANSACT 15


TRANSACT 15: Powered by ETA is the place for payment technology industry pros to connect and share news and ideas. Encompassing the largest annual audience for the electronic payments industry with 6 conference tracks, 59 educational sessions and 55,000 square feet of trade show floor, TRANSACT is for leaders, innovators, and the newest players changing the payments industry game.

Full Article

Pivotal Payments to Exhibit at Money20/20


Pivotal Payments is excited to be exhibiting at the sold-out Money20/20 conference, November 2-5, at the Aria Hotel in Las Vegas. Money20/20 is the leading global event for innovations in money and is heralded as the world’s premier event for payments and financial services.

Full Article

Pivotal Payments exhibits at the 11th Annual WSAA Conference ...Come see us at Booth 75!


Pivotal Payments will be exhibiting at the 11th Annual WSAA Conference, October 15-16, at the San Diego Marriot Marquis and Marina, booth 75.

Full Article

Get Free Rate Quote