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21/10/2011 -
Mobile payment technology is merging with the market research space in an unexpected way: mystery shopping. Mystery shopping is the process of employing consumers to conduct covert shopping experiments in order to deliver critical market research and customer service information.Now, Canadian shoppers may join consumers in the U.S., Australia and the U.K. in using a secret shopping app that pays shoppers to provide mystery shopping data and research through their mobile device. The program is called Field Agent and launched in Canada this week.
"It's mystery shopper 2.0," says Jeff Doucette, general manager of Field Agent's Canadian division. According to the Calgary Herald, more than 3,600 people signed up within the first three days. "It's much more cost effective for the client. And they get information really fast."
An example of a client would be a coffee shop running a promotion throughout all of its stores and needing input from customers. Companies could also ask about the price of a product at various store locations and shoppers could report back.
The app points to the development of the mobile commerce space, which continues to evolve with the evolution of mobile payment services and technologies.
