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06/12/2011 -
Mobile credit card processing is more than just a convenient way for customers to make payments. For merchants, offering this service can help build trust with a client base and develop a reliable suite of services to customers, according to Finextra.Retail banks, credit card issuers and start-up companies are all vying for a place in the mobile payment processing market, but merchants must think of how having these capabilities, supplied by any one of the players on the scene, can benefit customers.
One of the top trust-building benefits of mobile payments is the ability to store virtual receipts. This technology allows customers to have instant access to their spending records, and when they have questions, they can refer to these receipts easily.
Mobile payments can also help businesses craft newsletters, sales and other offers that precisely target the preferences of each customer, providing consumers with an individualized approach to shopping.
According to Retail Digital, mobile payment processing will soon be a reality at most establishments, and merchants should be aware of these trends as the calendar turns to 2012. For instance, it may be wise to invest now in the infrastructure needed to accept mobile and contactless payments to avoid getting left behind in the future.
