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25/01/2012 -
Last week, the National Venture Capital Association and PricewaterhouseCoopers reported that venture capital investment in 2011 reached the third-highest annual investment total of the past decade. In all, the year enjoyed a 22 percent hike in VC dollars compared to the previous one.While tech startups gathered a large swath of the funding, many of those investments were in m-commerce ventures.
Of the $6.3 billion invested in wireless companies, $592 million went to mobile marketing and advertising startups, up from $128 million in 2010. Meanwhile, mobile payment services drew $558 million in VC investments, up from $276 million the previous year.
Consumer apps are attracting considerable attention from VC firms. However, what made last year different was that more of these companies actually began to earn revenue on these products, as opposed to mere hype and discussion.
"Last year it was all about getting users and eyeballs," Rajeev Chand, managing director and head of research at Rutberg & Co., said in an interview with FierceMobileContent. "Today some of these companies are getting a quality level of revenues ... we are seeing some transition from eyeballs to revenues."
