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19/01/2012 -
Consumers across the globe are using their mobile devices to research products and find top deals. The trend poses significant challenges for small retailers who are unable to compete with the prices of large corporate chains.However, as much as m-commerce may force merchants to frequently update or modify their inventory and pricing strategies, the same technology may help optimize their customer and payment services.
According to a recent report by Honeywell and Harris Interactive, 82 percent of consumers are currently using or likely to use their mobile browsers for price comparisons and product reviews.
More than two-thirds of respondents report using or mobile coupons, compared to only 22 percent in 2010. Finally, more than half - 56 percent - expect to scan their mobile devices to process a transaction sometime within the next year.
"Our findings suggest that with a growing consumer interest in using mobile devices to better inform and expedite their shopping experience, retailers are in a prime position to enhance the overall consumer experience in their stores, including at the point-of-sale," said John Waldron, vice president of worldwide marketing at Honeywell.
