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31/03/2010 -
There are many reasons to invest in quality point-of-sale terminals, the most important reason arguably being that newer, updated terminals improve PCI compliance and overall payment processing security.Other commonly cited reasons for investing in higher-end POS terminals is that it can cut down on wait time at checkout - thereby improving the customer experience and, consequently, customer loyalty - and that it can help improve overall business operations if integrated with loyalty program capabilities or inventory management solutions.
However, multi-functional POS terminals can also bring another benefit to customer-facing businesses, as one small convenience store found - higher sales.
StorefrontBacktalk.com recently reported that a regional convenience store - which remained unnamed - experimented with POS terminals that were integrated with ordering functionality, allowing customers to place their sandwich orders at a kiosk instead of announcing it at the counter in front of everyone.
What they found was that embarrassment - or at least social consciousness - can have a powerful impact on behavior. When customers were not announcing their orders in front of everyone, they were more liberal with their sandwich add-ons, often including more calorie-intensive extras such as cheese or extra meat. For the store, that meant higher sales.
Companies that are just setting up their merchant accounts may want to consider this evidence not only when choosing a POS system but also when choosing their merchant account provider, as the POS terminal support and upgrade options vary according to provider.
