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14/10/2011 -
In today's business world, it is imperative that merchants accept credit card payments, as most consumers carry a myriad of plastic payment methods in their wallets and many prefer to pay through credit or debit instead of cash.According to Noobpreneur, customers are also becoming increasingly reliant on credit card payments and expect that even the smallest community businesses have credit card processing capabilities. To stay ahead of the curve, small businesses are advised to invest in merchant accounts and point-of-sale terminals, says the site.
Some small business holdouts believe that remaining a cash-only entity will save money because it helps them avoid payment processing fees. However, Noobpreneur argues that by not allowing potential customers to pay by credit card, a business could be turning away many chances for increased profits.
"Savvy small business owners know that accepting credit cards makes their business more attractive to shoppers who prefer the convenience and ease of paying with plastic," the site explained.
On top of traditional point-of-sale terminals that allow for card swiping, small business owners may also want to consider other technological advancements that can enhance a customer's experience. One such improvement is a dynamic, frequently-updated and easily accessible website, as a growing number of consumers are heading to the internet to seek information, such as operating hours, sales and reviews, about local businesses.
