Industry News

Sporting goods stores finding success in brick-and-mortar locations

By Frank LoSchiavo

09/08/2012 - While some markets are seeing slower sales in their brick-and-mortar locations due to the uptick in online shopping, sporting goods stores are still characterized by strong performances.

In second quarter earnings reported last week, Nebraska-based outdoor sporting goods stores Cabela's announced it has a $2.3 billion market cap and its stocks traded 83 percent higher than they did at the same time last year, according to Forbes.

The rugged gear merchant is not alone in this trend, as Dick's Sporting Goods has similarly seen a rise in payment processing over the past year, with revenue reaching $5 billion, as reported by Investor Place. The source explains that while sporting goods companies have moved into the ecommerce realm to cater to tech-savvy shoppers, they have continued to earn a sizable portion of their income via face-to-face transactions. Unlike other markets, sporting goods sellers often lure customers into physical stores where buyers can interact with merchandise in person.

As markets continue to evolve to keep up with consumer behavior trends, they might find it's helpful to invest in point-of-sale terminal technology that enables employees to process sales faster and easier. 

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