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29/09/2010 -
While financial institutions, credit card issuers and wireless carriers mull how best to transition smartphone users and other consumers to using their mobiles as a "digital wallet," rather than swiping at point-of-sale terminals, one company has launched these services at one of the nation's most prestigious universities.Stanford University will now be offering its students and community the ability to pay for dinner, coffee and other goods at local businesses with Bling Nation's mobile tap-and-pay point-of-sale services.
When consumers sign up for the program, they will receive a BlingTag, a quarter-sized sticker which is placed on the back of their mobile phones. In Palo Alto, California, where Stanford University is located, currently more than 6,000 BlingTags are in use.
"For my business, it has been a great way to help reach and connect with consumers with a loyalty and rewards program that I can customize for my customers," said Jean Paul Coupla, owner of the Coupa Cafe.
Contactless smartphone payment strategies are currently being tested across the country in various venues. Visa and MasterCard, for example, are working with metropolitan areas to bring the technology to transit systems.
