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08/11/2011 -
M-commerce is an increasingly broad concept, as it refers to any sort of financial action handled through mobile devices. Banking, online purchases and NFC-based mobile payments are all examples of m-commerce, and according to new research, consumers are expected to adopt such services in droves this holiday season.According to a report released Tuesday by commerce solutions firm Sybase 365, nearly two-thirds of U.S. consumers - 62 percent - claim they would be willing to make a purchase on or with their mobile device this season if incited by a coupon, discount offer, text alert, gift card or loyalty program. A similar survey from a year ago found only 32 percent of consumers would be willing to make such transactions with the same incentives.
"The results from this survey clearly indicate a growing appetite for mobile commerce services," said John Sims, president of Sybase 365. "While we still have ground to cover in terms of widespread adoption, the momentum we are seeing provides opportunities for merchants who are seeking to increase revenue and customer retention by offering mobile shopping and incentives."
Consumers are also using their mobile devices to research products, store locations and price comparisons, among other uses, underscoring the need for businesses, particularly retailers, to adopt their own m-commerce strategies.
