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Canadian Merchant Industry News

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Industry News

Target to sell Facebook gift cards

By Lauren Lindberg

Facebook to begin offering gift cards at Target

01/09/2010 - With the prepaid card market taking off, social networking giant Facebook is hoping to lure holiday shoppers into purchasing its branded gift cards at Target point-of-sale terminals.

Facebook and Target have announced that they will be partnering to offer the social networking site's branded gift cards, which recipients will be able to use on their favorite social games, applications and virtual goods.

Currently, more than 200 million people play free social games such as FarmVille, Happy Aquarium and Bejeweled Blitz, and some are even beginning spend money on corresponding goods and services.

Beginning Sunday, the cards will be available in values of $15, $25 and $50 at Targets nationwide. Additional retailers will be added in the coming months.

Facebook is hoping the cards will present another source of revenue in addition to its search ads, "Pay with Facebook" application and brand advertising on and off the site.

Alberta retail sales lead nation

25/04/2012

The latest consumer spending reports revealed that year-over-year consumer spending growth in February was the highest in Alberta, according to data from Statistics Canada.

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Canadian retailers leave little room for competition

09/04/2012

U.S. retailers are eyeing real estate in Canada, but are finding there's no room for them.

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Big box closures mean more payment processing for local shops

03/04/2012

The era of big box stores may be coming to an end, the Financial Post reports, and this could translate to stronger sales revenue at local shops' point-of-sale terminals.

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