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Industry News

Translating credit card offers

By Lauren Lindberg

14/10/2011 - Businesses and consumers alike receive a number of credit card offers in the mail every week, and each correspondence boasts a seemingly impressive list of benefits. However, for an individual in the market for a credit card, these offers can be incredibly confusing to dissect. Correctly translating credit card pitches is the key to signing up for the ideal card for one's business or personal use, according to WIS-TV.

The South Carolina news provider recently delved into the complicated wording of credit card offers to help consumers. While a credit card can open up payment processing opportunities, a user must be aware of all details of the credit card contract before signing up.

A credit card company will often entice consumers with promotional interest rates, and though these rates can offer savings, they expire after a certain time frame or spending limit. If business owners or personal users sign up for cards like this, it is important that they keep a careful record of when or how the promotional interest rate will end.

According to the Federal Reserve, interest rates differ depending on the company, and rates can be assessed on many different activities. Each card has an annual percentage rate, or APR, for purchases, but a different APR can be levied on balance transfers and cash advances. Additionally, if a consumer makes a late payment, goes over the pre-determined credit limit or otherwise violates the contract, a penalty APR can be put in place. In most cases, the penalty APR will remain in place until six consecutive minimum payments are made on time.

Many cards also come with annual fees, and the news source urges customers to fully understand this charge. In most cases, the annual fee on a card averages roughly $50, but it can range anywhere between $18 and $500, depending on the card. Some card companies may waive this fee if a card is used infrequently, so consumers are urged to ask about this possibility.

Credit card rewards are also frequently touted in initial offers, and these special additions can be beneficial to consumers, particularly if they plan to use the card for many expensive purchases. Many cards offer anywhere between 1 percent and 3 percent cash back on purchases, while others offer reward points that can be redeemed for products, gift cards, cash and other incentives.

Finally, if a credit card offer is rejected, it is best to shred the paperwork to prevent someone from attempting to open a card in that name. 

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