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22/09/2009 -
In what is likely a reflection of Canadian consumer sentiments as well, Americans are more worried about the safety of their personal information when their credit card is taken out of sight during a transaction, reported the National Foundation for Credit Counseling.The foundation's recent survey found that 45 percent of U.S. adults - representing approximately 101 million consumers - feel most at risk for identity theft when they cannot see their credit card being swiped, such as at a restaurant.
This is compared to 21 percent of adults who are concerned about the safety of their personal information when swiping their credit cards themselves during a transaction.
"Be it technology-based methods such as vishing, phishing and smishing, or low-tech means such as stealing wallets or credit cards, identity theft is a violation of trust," said Steve Cox of the Council of Better Business Bureaus. "While businesses, nonprofits and government continue making progress in fighting identity theft and educating the public, consumers must remain vigilant."
To help make their customers feel as safe as possible, merchants that feature card-not-present transactions - such as restaurants - may want to consider wireless point-of-sale terminal options. These terminals let employees bring the payment processing technology to the customers, allowing them to swipe their credit card themselves.
