News & Events

Get ready for Small Business Saturday, November 25

October 13 2017 | By Helen Baginska

Small business is the backbone of our economy with over 90% of the population being employed by small to medium sized businesses. Mom and pop shops define neighborhoods and make a positive impact on local communities all over the country.

Shop Small® was created by American Express to encourage consumers across the country to shop at their local small businesses. This year it falls on November 25, so there’s still a lot of time to get ready for the big day. Team up with other local businesses to create an event that will help you bring the community together and promote your business.

Here’s how you do it:

Get help attracting more customers

Head to American Express website and have a look at all the amazing marketing resources they offer to promote Shop Small - social media profile pictures, cover photos, social media posts, Shop Small logo, email template, custom posters, and event flyers. These resources are free and you can customize them with your business name and information to promote your company.

Put your business on the Shop Small map

American Express created an interactive map, so consumers could easily find your business in their neighborhood. American Express is committed to promoting your business by encouraging thousands of their cardholders to shop small.   

Get the community involved

Shop Small Saturday is a great opportunity to bring local business owners together to network and to create new connections and friendships.  Reach out to other business owners like yourself and get together to discuss how you can help each other make Small Business Saturday® a success. Bring your community together and become a Neighborhood Champion.

Use Social Media to create buzz

Promote Small Business Saturday via your social media channels. In 2016, 112 million shoppers participated in Shop Small and 7 out of 10 consumers were aware of the day according to a survey conducted by American Express. That’s great news for many small businesses. Use American Express free resources they created for your social media campaign. 

Good luck! 

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