News & Events

Visa Publishes Valuable SMB Technology & Digital Commerce Insights

July 27 2018 | By Louis Georgakakis

Did you know that in 2018, nearly 280 million people, or 85% of the U.S. population, are expected to go online at least once a month? Evolving consumer practices have a profound effect on how merchants do business.

Pivotal strives to be at the forefront of industry trends and technology. We are pleased to have collaborated with Visa on an important new study impacting small & medium sized businesses (SMBs).

The resulting guide, Digital Transformation of SMBs: The Future of Commerce is an informative report that outlines the traditional customer journey versus the current one. It outlines key opportunities for businesses to reach the connected consumer. The guide’s case studies and actionable insights are vital for SMBs in the United States with a focus on helping them grow and improve the customer experience by leveraging technology and digital commerce.

We hope you enjoy reading it and that you find the information useful when communicating with your merchant clients and prospects. After all, knowledge is power.

Learn more by downloading Digital Transformation of SMBs.

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